Holguin brings over a decade of experience leading the strategic growth and innovation efforts during Billboard's transformation solely from a B2B trade publication to a consumer facing music brand for fans. His move to Doodles signals an exciting new era in NFTs where Holguin will work closely with the Doodles founding team to scale and transcend the current NFT market and lean into music, gaming, premium content and consumer goods. Doodles' vision is to build the largest and most loved web3 media brand worldwide and target the mainstream consumer market through culture and entertainment. Holguin brings more than 14 years of media and entertainment executive experience, where he led several leadership roles across national companies. Throughout his career, he has scaled and monetized premium IPs. Most recently, he held the position of President of Billboard and was responsible for transforming the brand from a music trade magazine to an international multi-platform experience for fans. He has previously held leadership positions with MRC Studios, Dick Clark Productions, and NBC Universal.