Strategic Leader in Luxury Brand Communication (digital and offline) & Digital Innovation15+ years with iconic houses (Christian Louboutin, Chanel, Louis Vuitton) with a focus on Asia/ China /Japan (japanese speaker).

Currently embracing AI journey to modernize marketing practices, empower teams, and deliver smarter customer experiences.

Strong business-oriented mindset. Recruitment and development of high-performance multi-cultural teams (up to 13 people).

Set up of game-changer strategies that deliver measurable results in the following fields:

Media strategy/ Advertising (including print, OOH, SEA...)

Social Media (paid/owned/earned)

Management of partnerships (Google, Facebook, Alibaba, Tencent, Publishers ...)

Influencers & talents, content creators,

KOL Branded content

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Data & KPI: analytics/ measurement/ attribution

Innovation: AI/ VR/ AR

web3.0 and immersive environments such as gaming.

Regular speaker at high-profile events.