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Betty is the co-founder and director of Deadfellaz - an NFT collection of 10,000 unique zombies minted on the Ethereum blockchain.

Deadfellaz sold out within 20 minutes of launch on the 13th September 2021, and traded over $9million AUD within it's first month. We are an evolving metaverse brand that will span across multiple industries including apparel, music, media and gaming. Our focus is the evolution of gamification, IP & NFT technology within the metaverse and beyond. My role within Deadfellaz as one of the two co-founders has been concept development, community engagement/development, brand outreach, marketing, innovation and experience design. Prior to, and in conjunction with this, I am Director of a creative production agency servicing AAA brands and corporations globally., and have worked in community engagement, marketing and creative production professionally for the last 11 years.