Raluca is an award-winning entrepreneur and the CEO & co-founder of Unpaired, a global and eclectic community of artists, innovators, thinkers, and taste-makers dedicated to revolutionising the creative economy.

With projects including the Party Degens NFT collection, the unpaired. NFT Gallery in Crypto Valley, Switzerland, the u.Foundation in London, UK, and the 0xArena in Decentraland, Raluca leverages cutting-edge technology and impactful ideas to break down barriers and bring people together in new and meaningful ways. Known for her bold and uncompromising style under the pseudonym "The Shady Shark," Raluca strongly advocates for a more connected and expressive world. Before starting Unpaired, Raluca founded one of Spain's first companies to introduce cryptocurrency payments for all its services in 2015.