Since 2021, Jürgen Alker have started to get deep into NFTs and helps businesses find their strategy.

He started his career in Hamburg as a consultant at Jung von Matt. He was also Marketing Director at Eastpak and Brand Director at Dickies. In 2010 he founded the digital studio SWIPE and has made it a renowned address for the conception and realization of newly conceived, primarily mobile brand experiences. He joined SinnerSchrader in 2015 and was responsible for the entire content division as Managing Director. Then, he became responsible for the marketing of Europe's largest digital conference NEXT and was appointed Managing Director of Marketing & Communication at Accenture Interactive.