Josh Hackbarth is Head of NFT commercial Development at Warner Bros. Entertainment.

He leads the launch, development, and overall operations into the emerging NFT space for WarnerMedia's Studios & Networks group.Prior to it, he was VP of franchise management and marketing for Warner Bros., where he champions brand and consumer products strategy, marketing, and activations for the more than 80 properties in the animation and live action portfolios. Previously, Mr. Hackbarth built his experience in marketing, strategy, retail, and product management at such firms as 3M, GE, Target, Amazon, and DreamWorks Animation.