Doodles is a collection of 10,000 generative NFTs created by Evan Keast, Jordan Castro, and Scott Martin. Before Doodles, Keast and Castro were already well-established in the NFT community, as they helped launch the legendary NFT project known as CryptoKitties in 2017. Martin, meanwhile, had been minting his own pieces and growing his creative brand within the NFT space for about a year. Through nontraditional community-building methods, events, and a wide variety of collector incentives, the Doodles crew has solidified their collection as one of the most influential and beloved NFT projects in existence. In 2022, Keast, Castro, and Martin have continued to expand upon their creative endeavors by launching an enigmatic companion collection and bringing on seasoned entertainment executive and former President of Billboard Julian Holguin as the new CEO of the project.