Lyons started his career in the music industry working for Grammy-Award-winning producer Jermaine Dupri as a sound engineer. He then launched his first startup, a mobile app and digital menu offering called PictureMenu. Lyons moved to Silicon Valley in 2012 to participate in NewME Accelerator, an accelerator for minority-led startups.
He is a champion of access and advancement for underrepresented backgrounds. Lyons is on the advisory boards of The Black Economic Alliance and New Story Charity as well as a member of the Verizon Media Global Advisory board. Lyons is the founder of Italian wine brand Lyons Wine, Kauffman Fellow graduate (Class ‘19), and member of Kappa Alpha Psi Fraternity, Incorporated (KT Spring ‘07). Lyons received a Bachelor of Science degree in Entertainment Business from Full Sail University in 2010.