She’s the Chief Metaverse Officer & Co-founder of Journey, where she leads Journey's Metaverse Studio working with the world's top brands on metaverse/web3 strategies, NFTs, gaming, virtual fashion, and how to extend their brands into virtual worlds. Her consultancy, Futures Intelligence Group, was acquired in just 10 months and now a part of Journey.
Hackl was recently featured in 60 Minutes+, WSJ, TIME and WIRED's coverage of the metaverse and is a contributor to Forbes. She has written two books and is writing an anticipated book on the business opportunities of the metaverse titled The Metaverse Economy coming out in early 2022.
Hackl has been dubbed the Godmother of the Metaverse and is one of the top tech voices on LinkedIn. She's also the host of Adweek's Metaverse Marketing podcast. BigThink named Hackl one of the top 10 most influential women in tech in 2020 and in 2021 she was included in the prestigious Thinkers50 Radar list of the 30 management thinkers most likely to shape the future of how organizations are managed and led. She actively invests her money and time in helping move the nascent web 3.0 industry forward.