French native, Camille Kroely is graduated from HEC Paris Entrepreneurs. She started her career at L’Oréal 12 years ago in Marketing working in operational then international development marketing. In 2015, Camille has launched the Digital Upskilling programme for the group and piloted it at scale. She then spent one year on her own entrepreneurial project. In 2018, Camille joined L’Oréal again as Global Head of Services (AR/VR/AI) & Open Innovation within the Group’s Chief Digital Officer Team. Since July 2022, Camille is Chief Metaverse & Web3 Officer (CM3O) for the group.