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Alissa & Paula



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Alissa Aulbekova and Paula Sello are the founders and creative directors of Auroboros, the science-tech couture house created by and for the next generation.

Spotlighted at an early stage by the Sarabande Foundation, Auroboros is known for its pioneering approach to fashion, recently featured in the ‘Future Of’ series on Netflix. Highlighted by internationally renowned media outlets, including CNN, Forbes, Vogue, Business of Fashion, The New York Times, and The Guardian, Auroboros has received honourable recognition for being at the forefront of innovation, sustainability and immersive design. Named on the Forbes 30 under 30 Europe 2022: Art & Culture List and the Dazed100 List, alongside being selected as mentors for Farfetch’s Dream Assembly, Aulbekova and Sello have acquired numerous accolades. The duo have also spoken together at Harvard Business School, Christie’s, Central Saint Martins, BoF Voices, WWD and Fashion Revolution events.