Samsung Is Coming To NFT Paris

We're grateful to partner with Samsung for NFT Paris 2023.

Samsung, a leading multinational corporation in electronics and tech, is the official screen partner of the NFT Paris event.

Read more about Samsung and their web3 endeavors below!

Here's our content in-brief:

The Samsung company: Learn about the history of this company and how it evolved into one of the world's largest electronics corporations.
Web3 initiatives: Find out about Samsung's involvement in the Web3 space and its main metaverse initiatives and investments.
Our Partnership: Samsung x NFT Paris

The Samsung Company

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‍Samsung is a South Korean-based electronics corporation headquartered in Yeongtong-gu, Suwon, specializing in manufacturing and selling mobile devices, televisions, and household appliances. Initially founded by the South Korean businessman Lee Byung-chul in 1938 as a grocery trading company, Samsung, which in Korean means "three stars" began selling its first electronic devices in 1969.

At that time, the company entered the electronics industry by selling black-and-white televisions, which they soon began to export overseas. In the 2000s, Samsung started manufacturing and selling the popular Galaxy smartphones series, followed by flat-screen televisions in 2006 and Galaxy Tab tablets in 2010.

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Today Samsung is one the world's largest electronic devices manufacturers, selling a wide variety of products including appliances, integrated systems, memory chips, semiconductors, and digital media devices. Being one of the leaders in the electronics industry, Samsung decided to enter the Web3 and metaverse world, a move that allowed the company to reach more customers and keep up with today's marketing trends.

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Samsung In The Metaverse

In December 2022 Samsung announced plans to invest $35M in Latin America-based metaverse projects, as a Web3 marketing strategy to reach and connect with younger consumers. Here are some of Samsung's most notable Web3 initiatives:

House of SAM: A virtual space and marketing channel launched by Samsung's Latin American division in the Decentraland metaverse, where users can interact with its products, play mini-games, and unlock prizes and rewards such as wearables for their metaverse avatars. An exclusive virtual show held by the Brazilian band Melim marked the inauguration of the House of SAM.

Smart City: Samsung's virtual island in the popular game Fortnite, a metaverse experience aimed to connect with customers through the power of gamification. Similarly to House of SAM, the Smart City enables players to interact with the brand's products while enjoying Fortnite's gameplay. The Smart City launch celebrated Samsung's popular foldable phone models, the Galaxy Z Flip 4 and Galaxy Z Fold 4.

Space Tycoon: An immersive metaverse experience for the popular online game platform Roblox, which allowed players to extract resources in an imaginary world and use them to create and sell in-game Samsung products. This event spanned from July 12, 2022, to September 9, 2022. Samsung aimed to use the Roblox platform to connect with both Generation Alpha and Generation Z.

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Other Web3 initiatives from Samsung include its involvement as an early investor in Dapper Labs, a leading NFT brand that founded the Flow blockchain and the sports NFT marketplaces NBA Top Shot and NFL All Day, an investment in the popular hardware wallet company Ledger, and the launch of the Samsung KlaytnPhone in South Korea, based on the Klaytn blockchain. Additionally, Samsung's technology arm and software provider Samsung SDS has developed an enterprise-level blockchain platform in collaboration with the Indian IT and consulting company Tech Mahindra, called Samsung Nexledger.

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Samsung and Ledger Form Partnership Enabling Secure Entry to Web3Mobile Experience. This is the first NFT Campaign from Samsung in Europe, which contains a Web3 starter package with the new S23, a Ledger NanoX and NFT artworks from internationally renowned talents from the NFT scene such as Jaiden Stipp, Plastic Pen, Specter and Thomas Fleck and Web3 OGs such as Antoni Tudisco, Charlotte Taylor, Anthony Authié and the prodigy of NFT photography, 18-year-old Bruno Urli.

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https://opensea.io/collection/samsung-mx1-genesis-edition

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Last but not least, during last year's annual NFT.NYC June 20-23 event in New York City, Samsung brought together creators, artists, and emerging technology, through its 837/NEXT event series, held in real life, on Samsung's official Discord server, and in the Decentraland metaverse at Samsung 837X.

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How Is Samsung Partnering With NFT Paris?

Samsung is the official screen partner of NFT Paris 2023. They will be providing screens for our event.

With their help, we can all view talks and fireside chats with greater resolution, don’t forget to come down and attend a few workshops you’re interested in!

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Closing Thoughts

In summary, Samsung is a market leader in tech and electronics. As we move towards a web3-centric narrative, the company is also investing millions in this industry, and some of their products in the making is exciting for the space!